Are you a business owner that hates selling? Do you ever feel like your personal story doesn’t matter in your business?
Your personal story – here’s how to tell it
Your story matters. Your story is one of the most important things you have to share with potential customers. In this blog post, we’re going to talk about how to tell your story in a way that will help sell your products or services without feeling like a sleazy polyester wearing salesman/woman. We’ll also give you some tips on how to connect with your audience and make them feel like they know you personally.
Storytelling: it’s a skill.
This skill has been crafted and mastered through the millennia by our ancestors to pass down vital information from generation to generation, and before we were encumbered by the tidal wave of technology, stories were used to pass the time and connect with friends and family.
The hope in telling your story is share who you are and that what you do can be their solution. People are more attracted to who you are, not by what you can do. We want to create a level of human connection and interaction that goes above and beyond any of the other competition.
So what’s in a great personal story? What will make your story stand out from the rest? And how do you tell it in an authentic, non-salesy way? Let’s get ready to write your story. Here are X easy steps to creating your personal story.
Step 1: write it all out.
Ditch the grammar, set a timer for 10-15 minutes and just write. Spend this time to just jam out on you. Take inspiration in the struggles and hurdles you overcame that lead you to the place/ person you are today.
Some easy prompts:
- What’s your backstory? Where are you from? How did you grow up?
- What was the biggest mistake you’ve made and what lessons did you learn from it?
- What are your core values? What fills your cup?
- What are your aspirations for the future? Where do you hope to be in the next few years?
Step 2: trim the fat.
Reread what you wrote and think from the perspective of your dream client and simplify.
Questions you can ask yourself would be what would their pain points be? What could they relate to? Trim the rest.
Step 3: refine, reframe and rephrase.
This is the part where we’re going to shine this puppy up. You may have to rework and move things around to create a better flow, so this part may take a bit longer.
Step 4: mirror, mirror on the wall.
Time to present… to yourself. Cue the flashbacks to grade school when presenting awkwardly in front of a mirror.
I’d recommend starting with speaking in front of the mirror a few times and then try setting up your camera and record yourself!
Step 5: practice, practice, practice.
Once you’ve recorded yourself, play it back and review areas to improve. Keep doing this until you hit that sweet spot of being comfortable.
Like anything the more you practice the easier it gets. Practice on your own but get out there and do it in front of customers, friends, family.
Your personal story – final thoughts
Your personal story is one of the most important things you have to share with potential customers. In this blog post, we’re going to talk about how to tell your story in a way that will help sell your products or services.
When you’re sharing your story, it’s important to be authentic and vulnerable. This will help build trust with your audience and make them feel like they know you personally. It’s also important to be clear about how your story relates to your business. Make sure you explain how your personal experiences have led you to this point in your career, and why you’re passionate about the work you do.
“There is no greater agony than bearing an untold story inside you” – Maya Angelou